We are marketing experts with cross-discipline fluency

Avik Sanyal

FOUNDER

Diverse profile with responsibilities that extend across South Asia, COO and Advisory supply chain with 20+ years of experience spanning- Retails, FMCG, Telecom and Nutrition Category. Proven, consistent track record in delivering sustained business value ( P&L) through designing, developing, recommending, and implementing innovative business solutions across retail and FMCG companies though supply chain & Operational business processes.

Proven ability in achieving high value strategic cost reduction, process improvements, organizational productivity improvement, service level improvements and achieving operational excellence. Broad complementary cross vertical/industry experience in Retail Strategy, RTM Strategy, Merchandise planning, Financial management, Operations, Acquisition and Mergers.

Soumya Putatunda

CO-FOUNDER

Soumya Putatunda, a dynamic and highly experienced supply chain professional with a rich background in the Retail, FMCG, and Express Logistic Industry. With over 25 years of expertise, Soumya has established himself as a leader in designing and delivering supply chain strategies that drive revenue growth and optimize large-scale operations through e-commerce expansion.

Soumya’s journey began at IMT Ghaziabad, where he refined his skills and acquired a deep understanding of the industry. His passion lies in developing and implementing supply chain strategies that capitalize on emerging trends such as direct-to-consumer (D2C) channels, cross-border opportunities, and online marketplaces to unlock untapped markets across India and Southeast Asia. He is well-versed in sourcing, SAP implementation, Lawson, Pathway Materials Management, and emergency preparedness, ensuring seamless operations and effective risk mitigation.

While Soumya is naturally introverted, he firmly believes in the power of collaboration and collective knowledge. He has actively cultivated his networking skills to connect with like-minded professionals, fostering mutually beneficial relationships and contributing to a thriving professional community.

One of Soumya’s core passions is inspiring and empowering others to achieve their full potential. He achieves this through effective leadership, strategic change management, talent development, and lean management projects. Soumya’s comprehensive experience encompasses omni-channel fulfilment operations, large-scale implementation and optimization, network and distribution centre (DC) design, as well as supply chain process and systems design. He firmly believes in end-to-end visibility and taking calculated risks to support profitable growth for organisations.

Soma Maitra

CO-FOUNDER

Soma Maitra is a global business leader with more than two decades of corporate and entrepreneurial experience. She has led premier business organisations across different segments, heading key strategic decisions for a large Indian retail multinational.

In her recent avatar, Soma shaped CXO level decisions for a large grocery business and worked in the growth engine-room and the strategic leadership circle of Reliance Retail.

Soma began her career building versatile businesses from ideation to growth stages, acquiring a proven ability along the way of delivering solid business results across marketing, sales and P&L management.

An award winning woman leader, Soma has ably steered cross functional teams across several levels and led new business growth and digital transformation. Throughout her career, she has conceptualised and built high-energy outfits from grassroots to CXO levels.

A visionary entrepreneur, she has thrived in change management, complex markets and customer growth. As a modern age management leader, she is a key social media influencer who continues to impact outcomes through a crossplay of innovation and action.

A global citizen, Soma lives across two continents – Canada and India and loves adventure, travel and exploring new cuisines and cultures.

Joe Anthraper

DIRECTOR & COO - INTERNATIONAL BUSINESS

Joe Anthraper is a business leader with over 29 years of experience in business development, customer relations management, and commercial functions across multiple industries, including logistics, shipping, freight forwarding, telecommunications and airlines with notable experience in India, Canada, Middle East & Africa. He is a dedicated marathoner with passion for fitness & health and is a certified sports nutritionist.

His extensive experience in business development in shipping & logistics has provided, strong foundation in sales, marketing, strategic planning, managing logistics operations, and negotiating contracts. Having a deep understanding of market dynamics, including customer needs, competitor strategies and emerging trends, he has developed effective strategies for driving growth and expanding market share.

In the customer relations management role in telecommunications and airlines, he has developed excellent communication and interpersonal skills. Having experience in working with a diverse range of customers, from individual customers to large corporate clients, he has a proven track record of building long-lasting relationships based on trust, transparency, and open communications.

An extrovert by nature, he thrives in social and collaborative environments, and he is highly skilled at building and maintaining relationships with colleagues, clients, and stakeholders. With a positive attitude and a solutions-focused mindset, he enjoys working in fast-paced, dynamic environments where he can use his creativity and problem-solving skills to overcome challenges and drive results.

Sony Kurian

DIRECTOR AND PARTNER – NORTH AMERICA

Sony Kurian has been a grocery person all his life. And he is really proud of that. He started his career in India working with Nestle India Ltd, way back in 1993. He was a highly respected and recognized professional even from his initial days. And was given many challenging projects to handle, which he successfully did. He has implemented the revolutionary concept of utilizing the hanging basket for Maggi Noodles display in Kerala. He also pioneered the establishment of exclusive distributors for the Chocolate and Confectionery business of Nestle, which eventually paved the way for Nestle getting the ground laid for building up their strong brands beginning with the launch of KitKat. In 2003, he decided to pursue a challenging life abroad by deciding to immigrate to Canada.

After landing in Canada in 2003 in Toronto, he joined Sam’s Club, the wholesale club format of Walmart. He was instrumental in building up the strong marketing team at the Sam’s Club in Cambridge, ON. He worked with Sam’s Club for almost 2 years and set a record signing up 95% of the businesses in the Tri Cities -Kitchener, Cambridge, Waterloo- as Sam’s Club members.

In 2005, he moved on to Unilever Canada as their Regional Sales Manager for Western Canadian business in the fastest growing Ethnic Business Unit. Relentlessly in pursuit of newer opportunities, he has convinced major chains to introduce the ethnic category in their aisles, which eventually proved to be very successful. He was also the person behind Unilever’s foray into the round tea bags, which very soon became the No 1 SKU in the tea category not just in Western Canada, but in the Eastern provinces as well.

Bitten by the entrepreneurial bug, he quit Unilever and started the first South Indian grocery store in BC in the year 2009 by opening Surabhi Store in Surrey. The store started offering exclusive products flown in from Kerala and soon had a selection you could not find anywhere else. It became and continues to be the destination store for anything South Indian.

In 2003, he decided to hand over the reins of the retail business to his wife Biji Kurian and get back into wholesale. He started SG International Trading Inc. and started bringing a whole range of products from India to sell to the Indian and mainstream stores in Western Canada. He is known and respected for his commitment to business and his honest approach to customers. He has picked up distribution rights for reputed brands including Unilever besides developing his own private labels which have gone national over a period of time.

Sensing the exploding opportunity in the US, he has expanded his operations to the US Northwest with a base in Bellingham and is servicing the major Indian retailers in Washington and Oregon states. To ensure that he keeps up with the latest in business, he has also set up an online platform for his retail store as well as listed a significant range of products in Amazon.ca and is soon launching the products in Amazon.com too.

With The Go To Market Company Inc. Sony wishes to build up a sustainable business sourcing “Good For You” products from around the globe and selling them to the Canadian and US consumers.