We are marketing experts with cross-discipline fluency

Avik Sanyal

FOUNDER & Managing Director

Diverse profile with responsibilities that extend across South Asia, COO and Advisory supply chain with 20+ years of experience spanning- Retails, FMCG, Telecom and Nutrition Category. Proven, consistent track record in delivering sustained business value (P&L) through designing, developing, recommending, and implementing innovative business solutions across retail and FMCG companies though supply chain & Operational business processes.

Proven ability in achieving high value strategic cost reduction, process improvements, organizational productivity improvement, service level improvements and achieving operational excellence. Broad complementary cross vertical/industry experience in Retail Strategy, RTM Strategy, Merchandise planning, Financial management, Operations, Acquisition and Mergers.

Soumya Putatunda

CO-FOUNDER & Whole Time Director

Soumya Putatunda, a dynamic and highly experienced supply chain professional with a rich background in the Retail, FMCG, and Express Logistic Industry. With over 25 years of expertise, Soumya has established himself as a leader in designing and delivering supply chain strategies that drive revenue growth and optimize large-scale operations through e-commerce expansion.

Soumya’s journey began at IMT Ghaziabad, where he refined his skills and acquired a deep understanding of the industry. His passion lies in developing and implementing supply chain strategies that capitalize on emerging trends such as direct-to-consumer (D2C) channels, cross-border opportunities, and online marketplaces to unlock untapped markets across India and Southeast Asia. He is well-versed in sourcing, SAP implementation, Lawson, Pathway Materials Management, and emergency preparedness, ensuring seamless operations and effective risk mitigation.

While Soumya is naturally introverted, he firmly believes in the power of collaboration and collective knowledge. He has actively cultivated his networking skills to connect with like-minded professionals, fostering mutually beneficial relationships and contributing to a thriving professional community.

One of Soumya’s core passions is inspiring and empowering others to achieve their full potential. He achieves this through effective leadership, strategic change management, talent development, and lean management projects. Soumya’s comprehensive experience encompasses omni-channel fulfilment operations, large-scale implementation and optimization, network and distribution centre (DC) design, as well as supply chain process and systems design. He firmly believes in end-to-end visibility and taking calculated risks to support profitable growth for organisations.

Soma Maitra

CO-FOUNDER

Soma Maitra is a global business leader with more than two decades of corporate and entrepreneurial experience. She has led premier business organisations across different segments, heading key strategic decisions for a large Indian retail multinational.

In her recent avatar, Soma shaped CXO level decisions for a large grocery business and worked in the growth engine-room and the strategic leadership circle of Reliance Retail.

Soma began her career building versatile businesses from ideation to growth stages, acquiring a proven ability along the way of delivering solid business results across marketing, sales and P&L management.

An award winning woman leader, Soma has ably steered cross functional teams across several levels and led new business growth and digital transformation. Throughout her career, she has conceptualised and built high-energy outfits from grassroots to CXO levels.

A visionary entrepreneur, she has thrived in change management, complex markets and customer growth. As a modern age management leader, she is a key social media influencer who continues to impact outcomes through a crossplay of innovation and action.

A global citizen, Soma lives across two continents – Canada and India and loves adventure, travel and exploring new cuisines and cultures.