Muscletech India brand also participated in IHFF, one of the biggest fitness festivals in the country. Brand activity and influencer push was entirely centered around the event during the week. We invited six of our top athletes at the booth for face-to-face interactions. Four of our athletes participated at the event – Athlete Varun won Gold in Classic Men’s physique category followed by Manoj, winner of IFBB pro card and Arun, with a silver medal in Male Model Hunt Category. Our top two reels based on reach were of the stage appearance where MuscleTech’s brand team and athletes interacted live with the audience.
Date: 28th – 30th October, 2022