Muscletech India’s 1st Distributor Meet
We have always credited the power of compounding – be it in the arena for working out or at home for following a fitness regime. We are a brand that believes in everlasting growth, and the MuscleTech Dealer Meet 2022 stands testimony to it.
More than 150 dealers from all over Maharashtra attended the MuscleTech Dealer Meet 2022. In the meet, we talked about our parent company Iovate at length, what MuscleTech as a brand stands for, the complete product range of MuscleTech that is currently accessible in the market as well as our plans to launch a new product in the near future. Our recent campaign – Strength Redefined, was also shown to them. The campaign has created an impact in terms of brand visibility and awareness.
The route to our market strategy pre-Covid and 2020 onwards was put on display for the dealers to understand. Previously, the manufacturing of MuscleTech products used to be carried out in the United States, but we shifted to regional manufacturing hubs in India. We conducted a product description brief and experiment to prove to the dealers that the products manufactured in India and the USA are the same gram for gram. Even the taste, material, quality and look are completely synonymous.
For personalisation’s sake, experience centres were setup where dealers could do blind tasting and see the products for themselves. Mr. Prithvi from Superchem, who manufactures the products for MuscleTech, specially flew down from Paonta Sahib to detail the manufacturing process. As a token of assurance, he called upon all present dealers to pay a visit to the factory and see the manufacturing process for themselves.
As the event progressed and dealers began to be invested in the MuscleTech exchange, they also expressed their concerns regarding the grey market and duplication of products. These concerns were quickly met with a resolution as we showed them the standard authentication process and our newly designed authentication stickers that are unique to each product pack and cannot be manipulated.
The entire MuscleTech India team that’s driving the business graced the occasion, along with Mr. Vipin from Shri Balaji from Delhi. Mr. Vipin spoke about the distribution process with the dealers. Dealers also witnessed the global MuscleTech video, wherein leads from the global team detailed out the brand, its Indian manufacturing as well as business expansion plans to gain dealer trust and confidence.
The Dealer Meet was concluded with a centrepiece by one of our key influencers, Dr. Ashish Jain – a leading orthopaedic surgeon from the country. He attested his trust and belief in MuscleTech as a brand, and verified there is no distinction in the product quality of MuscleTech, regardless of its place of origin.
The MuscleTech Dealer Meet 2022 ultimated on a resolute note, with a majority of the dealers affirming that the transparency in information shared at the event was one-of-its-kind. It provided them enough ammunition and impetus to promote MuscleTech products with more faith and spirit, and build more trust among the consumers, regardless of its Indian manufacturing.
We thank the global team for their support and assistance in making this Dealer Meet a successful one. The power of a good team truly outshines individual efforts. The MuscleTech fraternity can proudly say their teams redefine strength of the organisation!
Thank you.